020: 'Honolulu Broom Factory'
Vintage Hawaiian Product Label depicting a hula dancer with a broom. Ca. 1935
The origins of this charming label were vague and begged the question if this was a product sold only locally, or could it have appealed to Mainlanders for its exotic origins? Imagine, a Forties' housewife with curlers picturing herself with her 'hula broom' in a grass skirt and little else... While contemplating this notion, we suddenly happened upon a display of Honolulu Broom Factory brooms at a local drugstore. The Honolulu Broom Factory was founded in 1923, the logo designed in 1935, and the brooms are still being produced by hand in a small factory in Honolulu. Don't you love it when history comes alive?
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